New Balance at Sneakerness Warsaw 2015

NB realale hero packshot

During the Warsaw instalment of Sneakerness, New Balance will show its latest “Made in UK” collection and „The Real Ale Pack” will be amongst it. Visit their booth to get the lesson about craftsmanship and domestic manufacturing and experience their world famous quality.

New Balance introduces “The Real Ale Pack”, their latest premium Made in the UK collection, which takes inspiration from traditional British ale and pub culture.

Crafted in the New Balance UK factory in Flimby, “The Real Ale Pack” raises a glass to three classic New Balance styles, the 576, 1500 and CT300. Each is named after a fictional beer inspired by popular types of British ‘real ale’ (cask-conditioned beer that is served traditionally, without additional gas pressure).

The 576 Ye Old Flimby Prime; 1500 The Cumbrian Red; and, CT300 Chicken Foot IPA make up “The Real Ale Pack”. Each silhouette offers a pigskin upper with perforated details, a ‘Real Ale Pack’ insignia on the tongue label and ale branded inserts.

The New Balance Real Ale Pack follows a legacy of New Balance ‘Made in UK’ theme packs referencing iconic elements in British culture and landscape.

NB HB ct300

NB HB 576

NB HB 1500