sang bleu x house of mixed emotions presents
LIL B (live in concert)
7th May 2012, 8pm
Longstreet Bar
Langstrasse 92
8004 Zurich

Picture: Nash, Lukas (Sneakerness), Chris (Sole DXB), Tobi, Josh (Sole DXB) and Thierry.

Sneakerness visiting “Sole DXB Sneaker Summit” for the first time. A great event in the middle east featured by Nash Money, “Rap Arabe” Hip Hop Documentary, Sneaker Collector’s Gallery Showcase, Sole Pop-Up Gallery and many more. Special thank you to Kris Balerite, Joshua Cox and Hussain Moloobhoy.

www.soledxb.com

We proudly present you MINI as official Presenting Partner of the Sneakerness Tour 2012!

www.mini.com

Make Them Yours

Imagine pop culture without denim. Kind of a bland picture, isn’t it? Now a fashion classic, denim has been a symbol for disdained subcultures and anti-establishment movements until the mid 1990s. Whenever we picture rebellious, game-changing characters such as Iggy Pop, Kurt Cobain, Kate Moss or Harold Hunter, our imagination dresses them in denim. Though, denim is not just a garment – it becomes a part of you. It adapts it’s form to you, it changes it’s tone over time and adds an exclamation mark to your individuality.

Why not create a sneaker that features such characteristics? Now that’s what Converse did. In collaboration with Footlocker they launched a denim version of the Padded Collar (Padded Colar 2 Denim) and created the Star Reverb Denim. Both shoes build on iconic Converse products of the Converse basketball line and feature distinguishing design elements adding a touch of timelessness.

Get them, wear them and – make them yours.

16th of June – ZURICH, Switzerland

11th of August – AMSTERDAM, Netherlands

15th of September – VIENNA, Austria

6th & 7th of October – COLOGNE, Germany

Spring is here and the summer is coming. Have a glimpse at the late-summer lookbook of 2BOP.

www.twobop.co.za

Happy 49th Birthday to the G.O.A.T., his Airness Michael Jordan! And don’t forget, it’s #AirJordanFridays too!

The concept of Yin and Yang is used to describe the balance between polar opposites in the natural world. In western cultures, that idea is expressed with the use of a Taijitu, a circular figure split into even black and white sections. Inspired by that symbol is a new pack of GEL-Lyte IIIs being served up by ASICS this month.