Concepts x Asics Gel Lyte V “8 Ball”


Concepts has partnered up with Asics again to design another Gel Lyte V. The “8 Ball” was inspired by the 2001 biopic “Blow” that tells the story of notorious cocaine smuggler George Jung, who like the Cambridge-based sneaker store hails from Massachusetts.

The snow-white suede on the upper refers to George Jung’s imported goods, while hits of blood mark the out- and insoles. For those curious about the name: “8 Ball” is street for a quarter ounce of cocaine.

The Concepts x Asics Gel Lyte V “8 Ball” will be available this Saturday.