Alife x Puma – First Drop

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Alife and Puma come together to bring us a collaboration for spring. The first drop pays homage to the history behind the New York streetwear label.

The Puma Suede is part of the collaboration featuring a black suede upper with red and violet form stripes. The golden branding refers to Manhattans Lower East Side, as does the rough nature of the suede to the gritty streets of LES.

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The R698 is also part of the collaboration, dressed in a liquid silver upper to mimic Alife’s mirrored store sign. The cork insole and gum outsole also symbolise features of the store’s interior design.

The first drop of the Alife x Puma Collab is set to release on February 14 at select Puma retailers.