Peter from SNS at Sneakerness Zurich 2016

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The sneaker game has never been as exciting as it is right now. I’d say that for he first since the 90’s people are more excited about the future and the latest technology rather than complaining on brands to bring back a classic style. Don’t get me wrong, I love archive stuff and the styles that we now call classics. They were the future not that long ago. A good example: kids have been looking at a style like the Reebok Instapump Fury and calling it futuristic for more than 20 years now.

Peter Jansson