Cadillac presents Freehand Profit at Sneakerness Zurich 2017

Gary Lockwood is an L.A.-based internationally known artist, designer, illustrator, hip hopper & sneakerhead.. He has created more than 110 masks over the last years. His masks vary from 1.000 up to 10.000 Dollar and some were just featured in an Adidas originals spot.
Gary Lockwood will bring between 6 and 8 masks from his collectors in Europe, which will be shown in a small exhibition. Content will explain his Dare Greatly approach and the connection to Cadillac.
At his working space, he will be accessible for the guests of the fair, to not only present the process of his work, but also to answer questions and tell his story of reinvention. Gary has been working the past 4 weeks on a Cadillac Dare Greatly mask, which he will bring to the fair for a sweepstake! The lucky winner will be picked & communicated this coming Monday