The Sneaker is born

When Boston school kids started using the term “sneaker” in 1887, as credited by an article in The New York Times, it was slang for their tennis shoes. The introduction of Keds in 1916 by U.S. Rubber Company (today’s Uniroyal) was the launch of the first sneaker brand, which popularized the term “sneaker”, established the new sneaker footwear category and brought sneaker wearing into pop culture.

More about on their new website www.theoriginalsneaker.com