3 Questions, 3 Answers – Reto from Grotesk.cc – Creative of the Sneakerness Poster Exhibition

Sneakerness asked the creatives of the Posters 3 questions.

Here you go with Reto from Grotesk.cc!

When did Art become a part of your life, how have you been influenced?
Early on, I knew I wanted to work in the field of art and design, so I did a four year long apprenticeship at a printer, after I got done with school. I remember, when I first looked at the work by studios like The Designers Republic or Büro Distruct, that were really big back then. This definitely had an influence on me and my interest in typefaces and type design come from that time. After the four years I applied to the University of the Arts and again, a whole new world opened up for me.

Your relation to sneakers?
At first I think it was through basketball and then later through skateboarding that I became interested in sneakers. I remember being really obsessed with kicks like the Koston 1 or the Muska from éS for example. A few years later I picked up my first Air Max 1 in its red OG colorway and I was hooked.

What’s the meaning behind your illustration/picture/painting?
It’s an homage to the Swiss product posters from the 1940s and 50s and combines my favorite silhouette, the Air Max 1 with a poster by Hermann Eidenbenz that he created for BATA in 1950.

Profile
Name: Reto
Nickname: –
Zodiac Sign: Zodiac
Location: Berne, Switzerland
Occupation: Graphic and type designer
Favorite artist: –
Favorite sneaker: Air Max 1 OG Red, Air Max 1 HOLD TIGHT
Hobbies: A lot of thing that end with -ing

Visit his homepage HERE