3 Questions, 3 Answers – Benjamin Keck – Creative of the Sneakerness Poster Exhibition

Sneakerness asked the creatives of the Posters 3 questions.

Here you go with Benjamin Keck!

When did Art become a part of your life, how have you been influenced?
I always was interested in watching magazines about the printing industry and graphic design in my fathers bureau when I was a kid. He was in the advertising business. In some way especially these old font-catalogues blowed my mind away. There were hundreds of letters and typefaces to look at. I spend hours watching different weights of Futura, Helvetica, Univers, Avant Garde etc.
A few years later in the early 90es i started writing Graffiti influenced by my older brother and his friends. We painted the whole city day and night. It was a small city so it was pretty easy writing some cargo trains at the middle of a day. Of course we were part of the so called hip hop scene back then.
Another 10 years later I did my first graphics for commercial use on a pc. I designed a oldschool-like black n white flyer for the record release party of our Rap-Group. Since then I never broke up expressing myself with typographic, art and raw shit.

Your relation to sneakers?
As I already mentioned my friends and i participated at the local hip hop movement. Some did breakdance, I was painting, the older ones were rappers. There was always a competition whose shoes are the freshest. Everybody was jealous at each other because of shoes. No other piece on our body was important as sneakers were. We used to wear Nike Cortez, Puma Suede, Adidas Gazelle, Torsions, Jordans, Mutombos, Reebok Pumps, Air Techs, Airwalks, Ewings and the list goes on and on. All these shoes now come up again, but they didn’t fit me anymore. I had tons of shoes in my closet. Some of them never touched the streets because I bougth them just to have em, even if they were ugly as hell.
You even could have seen what music someone was listening to according to the shoes he sported. I personally was more into the basic sneakers like the Suedes or the Gazelles because I always had a huge foot size and for example the Mutombos looked like shit on my feet.

What’s the meaning behind your illustration/picture/painting?
The typeface »Zapato Italic« was part of my diploma thesis. The thesis was called »Schmuck? Scham? Schuhe.« and it was all about shoes and its history, the psychology of fashion, nerds, artists, collectors, statistics, styles etc. One part of it was creating a font made out shoelaces. I photographed every single letter, upper and lower case, and put them together into sentences for my Headlines.
The Poster shows the holoalphabetic sentence »The quick brown fox jumps over the lazy dog…« A holoalphabetic sentence is a sentence using every letter of the alphabet at least once. Word to your mother!

Profile
Name: Benjamin Keck
Nickname: Benski / Jaques
Zodiac Sign: Ram
Location: Heilbronn, Germany
Occupation: Graphic Designer / Teacher
Favorite artist: Herb Lubalin
Favorite sneaker: Hard question. At the moment the ZX 500
Hobbies: Occupation

Visit his homepage HERE