Colette, Harvey Nichols, Sneakersnstuff, 24 Kilates and Grand Boutiqe have been asked to design special Ellesse Collab Sneaker under the name of Fab Five.

Here in Zurich we are proud of our Alp heritage. At just 30 minutes drive away from the city, the mountains are always part of our life. We have reinterpreted the traditional Ellesse sneaker by creating a retro-inspired urban hiking boot. It even comes with the obligatory red sock!

We would like to invite you to celebrate the release with us on September 15th. There will be music by ‘HANG THE DJ’, and drinks of course.

GRAND X ELLESSE FAB 5 Release Party
September 15th, at 8 pm
at GRAND Boutique, Hardstrasse 219, 8005 Zürich

www.grandism.com

On behalf of the Bread an Butter this week, there will be several occasions you might not want to miss. One of them is presented by Onitsuka Tiger and Asics.
You will find the new exclusive collaborations like: Sneakers’n'stuff, Zillion, Surface to Air, HUF, McQueen ‘I love Tokyo’, Tillmann Lauterbach, Reality Studio und Koi Klub.

19.-21. January 2011
Onitsuka Tiger Autumn-Winter 2011 Collection at Bread & Butter
Special Collections & Collaborations by Onitsuka Tiger & Asics Sportstyle at Family & Friends

20.-22. January 2011
Asics Sportstyle Autumn-Winter 2011 Collection at Bright Tradeshow

More information about the events: Flyer & Informations.

www.onitsukatiger.com
www.asics.com

Video by Carole Sonderegger

Auction of the three works of Art of “Future is Nature” from November 1st 2010 on ebay.com.
You can find the items under the keywords “element Europe x Sneakerness“.
The pieces are from Tina Schwarz, Thomas Koenig and Moritz ‘Momo’ Wohlleb.

The whole benefit goes to “The Rats Kollectif” in Vevey, “Nachbarschaftsheim Quäker” in Cologne and “Kinderspital St. Anna” in Vienna.
It’s for a good cause, so don’t hesitate!

More about it here (ger).

This extraordinary Trackbike was assembled live during the Sneakerness Convention in Zurich the 5th of June 2010 at Güterbahnhof.
Every piece was choosen carfully to create an unique piece of art. Visit Grand Boutique to have a closer look at “The Laced”.

If the price is right maybe the owner can change?!

www.grandism.com
www.gorillabicycles.com
www.opignon.ch

Nike Sportswear at Sneakerness Zürich 2010 from YUHZIMI on Vimeo.

Thank you everybody who came to the Sneakerness in Zurich. It was a great event, great weather, superbe people! See you on the next Sneakerness!

Photos & Copyright by Louis Schwendimann

Video by Carole Sonderegger

Visit their website Grandism.com

Capdigger.com offers you the hottest picks in headgear since 2005 by lables like New Era, Starter, Logo7, American Needle or the G-Cap, just to name a few. Our handpicked range is real, classic and authentic. We do not just keep the hugest MLB on-field hat selction nationwide, we also deliver you super rare, deadstock snapback hats from the 90ies. Further we offer a huge selection of fancy New Era Specials and Limited Editions! By the way you will also find accessories like racks, cleaners, belts and moneyclips on Capdigger.com.

Our goal is to offer the Capdigger community headgear with sense and history, with soul and attitude! We dig for our diggers to measure up theyre expectations, all day, every day.

Only one day left, then Sneakerness is on! Are you ready? See you there!

Basel is in the house. Here some stuff from Toby, have a look…

Royal Arena, Reebok and MTV have thought about something special for the Sneakerness in Zürich, which will be held this Saturday the 5th of June at the Güterbahnhof.

Wes 21 and Kkade, two talented artists, will be creating and designing 10 exclusive pairs of Reebok/MTV/Royal Arena-Sneakers live at the Reebok-/Royal-Booth. Those two artists belong to the collective “Schwarzmaler Crew“, which persist of national graffiti and streetart-artists. The unique Reebok/MTV-Sneaker, every sneaker will be produce as own artwork, will be raffled after the Sneakerness exclusively on www.mtv.ch.

More on information on Royalarena.

Further information about the partners:
www.reebok.com
www.mtv.ch
www.sneakerness.com

Another Table Teaser from the sneakerheads Sascha & Markus…

More information on facebook.com/Mystery.Vintage!

The last years the multicolored, bill-faced figures and the infantile bold-lettering of the Amsterdamer Illustrators Parra went around the world: as high-quality screen printings, on Skatedecks, on vinyl-covers or on limited sneakers. With the energetic support of his homies Mr Wix, Tom Trago, Gee (Patta) and MC Lyrical Tie this Parra ensures with a freestyle-set from Electro, Synth-Rock and Hip Hop in Berne, Paris, Berlin und Amsterdam regularly for full houses and legendary parties. After a beginning in the art area Walcheturm in December 2008 it’s only the second appearance in zurich in original cast.

More on Parra Soundsystem

Some of Jorge’s stuff which will be on sale this upcoming Saturday…

We Love Kicks will be showing a selection of their Artwork. Have a look at their art-corner at the Sneakerness in Zurich on 05.06.10!

Mystery Vintage

They’re a blast from the past, an exclusive selection of hard-to-find, vintage Swatch watches at a price you won’t believe. These models are legends, discovered again after years and years! There are five different sets of Scubas and Pops, each with three models in special packaging, available now at the unbelievable price of 100 Swiss francs per set! Check out these relics from the mythical past—authentic oldies with the look and feel of the ultra-cool accessory. Keep an eye out, too, for the Mystery Vintage rock band…

Legendary rocknrollers Don, Ralph & Brandon are cult items themselves, and they’ve just released a single. Come see these old-g old rockers performing live at a Mystery Vintage Special Sale, in Switzerland and beyond. You’ll find details and more on this cool cult band at the Mystery Vintage website now!

Ponybomb from Winterthur brought the Minimal-contaminated Zurich at that time the New Rave and contributed therewith decisive to the downfall of the long lasting predominant genre purism. As veterans of the revolution Suivez and Cedric, however now they in no case assigned on old earnings, but attack further ahead. This time to retrieve the Funk in Techno.

© Bonsoir

More on Pony Bomb

Mercury is two guys. Mel, a former Hip Hop DJ who recently discovered his love for gay rock music and ethno-influenced 80s synthesizer pop. Then Simon, actually a drummer who is still deep into UK 2-step music. They both look like birds. Mel like a turkey. Simon like the cartoon bird on MTV who gets killed a million times by the angry cat. Togheter they play and produce neoclassic House music. For you and me it means: soulful, sometimes even gospel-ish, drum and percussion oriented, bass driven House with a slight vintage timbre. LeLe, Munk, Tom Trago, DJ Mehdi and Busy P kinda like it (…to drop a few names).

More on:

facebook.com/worldofmercury
soundcloud.com/worldofmercury
fairtilizer.com/users/mercury
myspace.com/worldofmercury

From Baile Funk to Kuduro, from Kuduro to Dubstep, UK Funky and Afrohouse: Raphallus loves Bassmusic from all over the world. Since more than two years now, he plays regularly in clubs in bigger swiss cities and also nearby abroad (Nürnberg, Freiburg).

End of 2009 he launched with two buddies the Party- (and future Music-) Label Bass Vandalizm. Raphallus played together with theBaile Funk Meister Sany Pitbull, with Dubstep Leaders like Rusko, Joker, Hatcha, Stenchman, 16 Bit and with Club Rockers like Bok Bok, Edu K, the Round Table Knights and Schlachthofbronx – just to name a few.

Ruck N’ Wiz will be behind the decks during the Sneakerness in Zurich June 5th 2010.

Within the last few years, Ruck P and Wiz, two young and upcoming Djs from Biel-Bienne have been collecting a lot of experience on the turntables. Individually and as a group, they’ve gained a reputation as rock solid Hip Hop djs throughout their country of origin. They’re able to entertain all audiences from straight backpackers to a mainstream crowd.

With their first album they’re finally proving their skills not only on the turntables, but also on the MPC. The 14 self produced tracks feature international renowned artists as Masta Ace or Termanology and Prop Dylan from Sweden but also some of Switzerland’s finest as Nefew’s Polemikk, Manillio or Greis. With lots of love for fine details, the two producers got to create their unique sound over a period of several years. Inspired by the classic east coast esthetic, they’ve chopped unknown sample sources to rearrange those bits and pieces into something completely new. This led to a solid album which unites traditional influences and modern techniques.

More about on their website Ruck N’ Wiz

Video by Yves Farine

Sneakerness, the biggest Sneaker-Convention of Europe, goes into a hot phase. We remain thereby cool and are pleased to invite you to the official Preshow and exklusive Launch-Party of the Sneakerness at Grand (Traugottstrasse 9, 8005 Zurich). The occasion takes place on Wednesday, 12th May 2010, between 18.00 and 22.00 o’clock.