Watch the movie about our presenting partner of Sneakerness Cologne 2012. Share your sneaker collection at www.sneakerpedia.com.

NOT NORMAL is the mindset that has guided the design of MINI for over 50 years. And it’s the same mindset that connects the brand to people who drive MINI today. In a world where so many people are trying to fit in, MINI extends an open invitation to those who would rather stand out. And that is NOT NORMAL.

www.mini.com

Video by Sebastian Binder
Beats by Twintowas

Our man Hector Bush will take the long way from the States to Vienna and promote “The Blackout”. And he has a surprise for our visitors.

Sneakerness asked some sneaker heads and influencers from all over the world 3 questions.

Last but not least we asked Viennas finest sneaker shop owner Pauli of Stil Laden & PAAR 3 questions:

Why did you started collecting sneakers?
Since the day I started with skateboarding, sneakers were always a big part of the culture. My first pair of skateboardsneakers were the Nike Delta Force, cause during that time we had no skateshops in Vienna this was back in 1988, so this were my first contact with sneakers and it last till today. I also remember the time in the early 90′s when we tried to get our hands on Puma Suedes, Clyde and adidas Superstar and Gazelle these were the sneakers to skate with, because of the Beasite Boys Album “Check your Head”, the one with the Coverphoto of all 3 guys sitting on the sidewalk with Puma’s and adidas – that was the shit!

First sneaker you can remember being your favorite?
Actually I had to say – adidas gazelle, but like everything in life it changed after the years!

Which sneaker do you think is overhyped?
Air Yeezy

www.stil-laden.at
www.paar-laden.at

Yesterday we had a blast at the Warm Up. We screened “Doin it in the park“, a great documentary about streetball. Yummy hot dogs and the cold beer.
See you on Sunday at Sneakerness Vienna 2012!

Here some impressions:

Zapateria was founded in 2004.

After a day of searching for cool sneakers on a rainy day in Vienna, David talked with his best friend about the fact that there were no cool sneaker shops in Austria. They both bought all their shoes abroad.

So the idea was born, after nearly a year of investigation, running around finding a store and getting the money together the shop openend.

Since day one Severin and David try to show the full spectrum of sneakers, from limited sneakers to a Adidas Samba that could be bought everywhere.

Come and buy a sneaker or two at the Sneakerness Vienna Zapateria booth.

www.zapateria.at

You can register your team when the doors open at 11am on Sunday the 16th September 2012. The battle starts at 1pm. Winner will get vouchers for the Sneakerness E-Shop. Game on!

Rules in German:

Teams zu je 3 – max. 4 Spielern (3 am Feld + 1 Ersatz). Gespielt wird 10 Minuten oder bis 21. Das Finalspiel(letze Runde) dauert 15 Minuten, wobei in 2 Hälften gespielt wird und es eine Pause gibt. Gewöhnliche Streetballregeln, d.h. man muss nach Wurf der den Korb berührt aus der 3er Zone raus spielen, keine Freiwürfe, Spiel wird mit Check eröffnet.

Spieler sind untereinander selber zuständig Fouls zu pfeiffen. D.h. wenn ein Spieler fühlt, dass er gefoult wurde, dann ist es Foul. Falls der Gegenspieler meint, dass es keins war, müssen sie das selber klären. „Schiedsrichter“ sind nur dazu da, dass sie Zeit nehmen und dann den Score eintragen. Andererseits gibt es auch kein „No Blood No Foul“ und Teams die zu sehr auf hart und ernst machen und für Gegenspieler Gefahr erzeugen, können vom Turnier ausgeschlossen werden. Wechsel sind fliegend. Nach einem Korb bekommt die Mannschaft gegen die ein Punkt gemacht wurde den Ball aka „Losers Ball“ . Um den Ballbesitz wird von einer Mannschaft von der 3er Linie von einem Spieler geworfen. Bei Gleichstand nach 10 Minuten wird ein Entscheidungspunkt gespielt(wieder wirft eine Mannschaft um den Ball). Im Finale(letzte Runde) wird auf 2 Unterschied gespielt.

Punkte von hinter der 3er Linie zählen 2 Punkte, sonst zählt jeder Korb einen Punkt. Wenn Damen mitspielen, dann zählen deren Körbe 1 Punkt mehr. Mädels dürfen auch nur im stehen geblockt werden und nicht gesprungen. Falls es einen gesprungenen Block gibt, ist Ballbesitz geblocktes Team.

Keine Anmeldegebühr!

We will screen “Doin in the park”, a documentary by Bobbito Garcia and Kevin Couliau,
this Wednesday the 12th September 2012.

Get the chance to be a part of a unique pre event. We will raffle 2×2 guestlist places.

Write an email to win@sneakerness.com with reference “Doin in the park” and write a phrase why you should be our guests?

And yes, beer and hot dogs on us!

Deadline: 12.09.12 noon MEZ

For our little visitors we will have a kids corner. Bring your offspring with you.

The cooperation between Eight Magazine and KangaROOS is an art collaboration with the topic “What’s In Yours?” and is the KangaROOS theme for Sneakerness 2012: The potential contents of the legendary KangaROOS pocket, serve as inspiration for well-known young contemporary artists amongst others from Sneakerness cities Zurich, Amsterdam, Vienna and Cologne. Together with EIGHT magazine, KangaROOS brings the street artists on the scene.

Their “What’s In Yours?” artworks will be presented exclusively at the KangaROOS booth at the Sneakerness.

Besides being an object of utility that shadows us every day we think of sneakers as pieces of art that deserve this type of appreciation. This is why we are displaying our shoes like a Gallery would, mixing them up with alternating exhibitions from our surrounding which consists of musicians, graff writers, designers and sneaker lovers.

After opening doors back in August 2010 as part of “the 6th Floor” in the STEFFL Department Store, we quickly became the go-to spot for sweet GRs, limited editions and exclusives as well as styles from high end brands like LANVIN, BALENCIAGA, GUCCI, etc..
In consequence of receiving praise from Sneaker Freaker Germany, Sneakers Magazine and of course our customers, we are furthermore motivated to strive for establishing ourselves as an important piece of sneaker culture.

Street cred meets high end:
the SneakerGallery feels more like an independent, hip, small and exclusive boutique rather than being part of one of Europe’s biggest high end shoe shops right in the heart of Vienna.
Well, that’s ok, too!

www.facebook.com/SneakerGallery
www.the6thfloor.at

Sneakerness asked some sneaker heads and influencers from all over the world 3 questions.

Here you go with Florian Kamp from The 6th floor in Vienna!

Why did you started collecting sneakers?
I was involved in the organization of  the first Sneakerness in Vienna back in 2009 and that’s when this compulsion really started for me. Of course, being part of the Austrian Hip Hop scene for a long time paved the way for this sickness.

First sneaker you can remember being your favorite?
I will always have to go with the original Reebok Pump from ’89: a lovely monster of a shoe!

Which sneaker do you think is overhyped?
The Yeezy 2 would might be the most obvious pick, but I have to admit that I’m actually liking those. I think the Galaxy Foams were pretty overhyped if we’re talking 2012.

the6thfloor.at

Here a new chance to win one of the limited Sneakerpedia x Sneakerness Package.

We have 5 packages ready:

- Sneakerpedia x Sneakerness tote bag
- a sneakerholic shirt by Sneakerpedia
- one free entry for Sneakerness Vienna
- two vouchers for a free beverage

Just mail (win@sneakerness.com) us the name of the presenting partner of Sneakerness Vienna 2012.

Good luck!

Deadline: 12.09.12 5 p.m. MEZ

There will be some give aways by Jason Markk and Sneakerness at the Sneakerness Booth in Vienna on the 16th of September 2012. There will be only a limited amount available, so be quick and visit our booth.

www.jasonmarkk.com

For the discerning sneaker connoisseur who actually wears his prized possessions, the upkeep and maintenance of one’s kicks are second only to copping a fresh pair. Puma introduces the ideal weapon in the fight against dirt and scuff marks, a kit that includes a set of brushes and a bottle of Jason Markk Premium Sneaker Solution. Puma branded shoe trees and a hanger are included in the kit, packaged in a special edition wooden box, each of which are individually numbered. There’s no word yet whether these will ever make it on to retailers’ shelves. We just got one for our Headquarter.

via www.freshnessmag.com

Sneakerness Vienna 2012 is featured in the Kronenzeitung. Mark the date: Sunday 16th September 2012 at Media Opera Vienna.

New contest at the Sneakerness called the Lace Race. The fastest who lace up a sneaker qualifies for the finals in Sneakerness Cologne 2012. Time to practice… Let’s Lace it up!

We will fly the winner to the finals at the Sneakerness Cologne 2012.

Sneakerpedia Trailer from Sneakerpedia on Vimeo. Follow Sneakerpedia

Sneakerpedia will show the living-room of a local sneaker head at the Sneakerness Conventions in 2012. Be aware!

We proudly present you MINI as official Presenting Partner of the Sneakerness Tour 2012!

www.mini.com

16th of June – ZURICH, Switzerland

11th of August – AMSTERDAM, Netherlands

16th of September – VIENNA, Austria

6th & 7th of October – COLOGNE, Germany

Jason Markk Premium Shoe Cleaner | How To from Jason Markk on Vimeo.

We proudly present the official sneaker cleaner of Sneakerness Tour 2012: Jason Markk.
Clean your sneakers with style.

www.jasonmarkk.com