Located in the Belgian district of Cologne, just a few metres away from Rudolfplatz with a sales floor of 70 square metre. The Good Will Out (TGWO) opened in March 2008.

In the past years the Belgian district developed to Cologne’s top district for small boutiques and independent shops far-off from the mainstream. The Good Will Out is located in a landmarked retail shop from the early 1900s with the original antique door and shop front. Besides selected classic sneaker styles TGWO is specialized on limited editions and fine sneaker which can’t be found elsewhere in this part of Germany. Not only sneaker-nerds are among the regular customers but also fashionistas who like to buy sneaker which can’t be seen on every feet.

THE GOOD WILL OUT
Händelstrasse 41
50674 Cologne

On behalf of the Bread an Butter this week, there will be several occasions you might not want to miss. One of them is presented by Onitsuka Tiger and Asics.
You will find the new exclusive collaborations like: Sneakers’n'stuff, Zillion, Surface to Air, HUF, McQueen ‘I love Tokyo’, Tillmann Lauterbach, Reality Studio und Koi Klub.

19.-21. January 2011
Onitsuka Tiger Autumn-Winter 2011 Collection at Bread & Butter
Special Collections & Collaborations by Onitsuka Tiger & Asics Sportstyle at Family & Friends

20.-22. January 2011
Asics Sportstyle Autumn-Winter 2011 Collection at Bright Tradeshow

More information about the events: Flyer & Informations.

www.onitsukatiger.com
www.asics.com

Video by Carole Sonderegger

Auction of the three works of Art of “Future is Nature” from November 1st 2010 on ebay.com.
You can find the items under the keywords “element Europe x Sneakerness“.
The pieces are from Tina Schwarz, Thomas Koenig and Moritz ‘Momo’ Wohlleb.

The whole benefit goes to “The Rats Kollectif” in Vevey, “Nachbarschaftsheim Quäker” in Cologne and “Kinderspital St. Anna” in Vienna.
It’s for a good cause, so don’t hesitate!

More about it here (ger).

Starting from Sunday 18.04.2010 this Djinns shoe signed by Bobbito Garcia will be auctioned on ebay. The benefit will be donated to the Kinderhospiz Regenbogenland in Duesseldorf. Bid for a good cause!

Photos & Copyright by Fabian Stürtz

Video by Carole Sonderegger

Thank you everybody who came to the Sneakerness in Cologne. It was a great event, looking forward to the next Sneakerness on the 5th of June 2010 in Zurich.
More pictures coming soon, stay tuned!

Photos & Copyright by Dejan Jovanovic

A sneakerhead’s call to action

Heyday founder Darin Hager didn’t realize he was starting a shoe line until he appeared on TV in 2006. After an ABC affiliate in his hometown of Boston included him in a segment about sneakerheads, a casual remark about his goal to launch his own brand turned into a call of duty. “They basically outed me. I hadn’t actually said I was launching a footwear brand,” Hager says with a laugh. “Local ABC said, ‘Darin’s launching a footwear brand,’ so I did it.”

April 10th, 2010: Expo XXI Cologne or anywhere else in the world

You can´t make it to Sneakerness in Cologne despite your whole live revolving around sneakers?
No problem, we sort you out. Nike Sportswear reports on Facebook and supplies you with live news about what is going on at the sneaker convention.

Become a fan now and join the live fun.

www.nikesportswear.com

SNKRNS TOUR “1st step t-shirt” made by DTRP

www.dotherightprint.ch

Our friend Pierre from Belgium will be at the Sneakerness again, selling some great stuff… 5 days to go…

On Rooskickz.com you will find all News and Features exclusively to the topic heritage lines Red and Black of the ROOS.

Spotlight at the Asics Booth will be the three sneakersculptures. They will show current styles of their collection and a preview of the best styles of this upcoming autumn/winter. More HERE.

Gourmet is a brand that truly defies categorization. Above all, cornerstone influences are italian and italian-ameri- can culture. From old world italy and its grand tradition of men’s wear tailoring with luxe fabrics and trends that have driven the fashion market, to italians in metropolitan enclaves across the usa at batting cages and local giglio feasts wearing sweatpants with an undeniable swagger; gourmet is all of the above.

For years, refined italian and casual all-american men’s wear looks have been imitated, rehashed, reworked and reinterpreted season after season but never before have they collided as they do in gourmet. This is a new, revo- lutionary, remixed laid back luxury inspired by italian cul- ture, food, religion and music. Gourmet is both high and low, style forward yet familiar, chic and gauche. Each piece – from footwear to apparel – possesses an under- stated complexity that underlies Gourmet’s high concept DNA.

Check out the Gourmet Shoes Spring-Collection HERE.

An inspiring range of limited edition collaboration-sneakers as well as selected key pieces from the Nike Sportswear apparel collection are awaiting you. All styles are inspired by the upcoming football worldcup in South Africa and were designed by internationally known artists such as Mr. Cartoon, Delta, SO ME, James Jarvis, Nunca und Kronk. Discover “True Colors” and visit us at Sneakerness Cologne at the Nike Sportswear Booth.

You wanna show off your collection or do you need some space for new sneakers. This is a great possibility to do this on April 10 at the Expo XXI in Cologne. Exhibit, Sell & Trade!
Subscribe on table@sneakerness.com for 50 Euro a table. Don’t hesitate!

There are still tables for Sneakerness Cologne on 10th April 2010 available.
Subscribe on table@sneakerness.com for 50 Euro a table. Let’s go!